Philip Morris waxa uu hiigsanayaa in uu dib u soo nooleeyo iibka Japan oo leh tubaako aan kululayn oo ka jaban

TOKYO (Reuters) - Philip Morris International Inc ayaa Talaadadii bilaabay nooc ka jaban oo ah "kuleylka kuma guban" badeecada IQOS ee Japan isku day lagu doonayo in lagu soo nooleeyo iibinta loogana fogaado tartanka kale ee sigaarka dhaqameed.
Maadaama sigaarka elektaroonigga ah ee caadiga ah ee ay ku jiraan dareeraha nikotiinta ay si wax ku ool ah uga mamnuuceen Japan, waddanku wuxuu noqday suuq weyn oo loogu talagalay alaabta "kuleylka aan guban" (HNB), kuwaas oo leh qiiq iyo ur ka yar sigaarka dhaqameed.
Sameeyaha sigaarka ee Marlboro Philip Morris ayaa ahaa qofkii ugu horreeyay ee iibiya alaabada ololka celisa ee Japan 2014-kii, laakiin ka dib markii uu sare u kac ku yimid iibka sannadkii hore iyo tartan ka yimid tubaakada British American Tubacco iyo Japan Tubaakada, kobaca saamigeeda suuqa ayaa hakad galay rubacyadii dhawaa...
Madaxa Philip Morris Andrey Calanzopoulos ayaa u sheegay suxufiyiinta talaadadii in tan iyo markii la bilaabay IQOS ee Japan, " Way caddahay in iibka IQOS uu hoos u dhacay."
Laakiin wuxuu sheegay in haddii doorashada la kordhiyo ay ka dhigayso badeecad aad u caan ah macaamiisha, markaa korodhka tartanka mustaqbalka fog maahan wax xun.
Ururinta cusub ee "HEETS", oo lagu qiimeeyay 470 yen ($4.18) baakidhkii, ayaa la heli doonaa Talaadada, ayuu yidhi.Tani way ka jaban tahay kan hadda jira ee Philip Morris HeatSticks, oo ah buundooyinka tubaakada ee aaladaha IQOS, kaas oo qiimihiisu yahay 500 yen xidhmo kasta.
"Sida iska cad waa qaali in dadka qaar ay ku bixiyaan 30 yen oo dheeri ah maalintii, 40 yen oo dheeri ah," Calanzopoulos ayaa u sheegay Reuters wareysi gaar ah.
Bartamaha Noofambar, shirkaddu waxay sidoo kale sii deyn doontaa noocyo la cusboonaysiiyay oo ah aaladaha IQOS 3 iyo IQOS 3 MULTI.Noocyada jira waxay ku sii ahaan doonaan kuwo lagu heli karo qiimaha hadda jira.
Dhawaan, IQOS waxay soo bandhigtay kobac ka daciifsan sidii la filayey ka dib markii Philip Morris, oo ah shirkadda ugu wayn ee liiska tubaakada ee aduunka, uu noqday hogaamiyaha aduunka ee kulaylka aan guban.
Philip Morris ayaa sheegay in IQOS ay haysato 15.5% wadarta suuqa tubaakada ee Japan, oo ay ku jiraan sigaarka dhaqameed, laakiin saamiga suuqa ayaa xasiloon.
"Waxaan u maleynayaa in hoos u dhaca qayb kasta uu yahay mid dabiici ah," Calanzopoulos ayaa sidaas yidhi."Waxaan leenahay taageerayaal hore iyo dad badan oo muxaafid ah."
Philip Morris ayaa sidoo kale xareeyay codsi suuqgeyn loogu talagalay IQOS FDA, taasoo u oggolaanaysa shirkadu inay suuq geyso magaca dhimista khatarta.
Philip Morris waxaa laga saaray Altria Group Inc. ku dhawaad ​​toban sano ka hor Altria waxay ka ganacsan doontaa IQOS gudaha Mareykanka.
Calantzopoulos wuxuu sheegay in shatiga ganacsiga la filayo dhamaadka sanadka iyo Altria "ay diyaar u tahay in la bilaabo".
Warbixin Diisambar ay soo saartay Reuters ayaa tilmaamtay cilladaha tababarka iyo khibradda qaar ka mid ah baarayaasha maamulayaasha ee tijaabooyinka bukaan-socodka ee Philip Morris oo loo gudbiyay FDA.
Philip Morris ayaa fiiro gaar ah u yeeshay Isniintii ka dib markii uu sameeyay xayaysiis afar bog ah oo wargeys ah oo ku booriyay dadka sigaarka cabba inay joojiyaan.